Business Intelligence and Data Mining (Big Data and Business Analytics)

Description

Data Analytics and Data-based Decision-making are hot topics now. Big Data has entered the common parlance. Many kinds of data are generated by business, social media, machines, and more. Organizations have a choice: they can be buried under the avalanche of data, or they can do something with it to increase competitive advantage. A new field of Data Science is born, and Data Scientist has been called the sexiest job of the decade. Students across a variety of academic departments, including business, computer science, statistics, and engineering are attracted to the idea of discovering new insights and ideas from data. This is a proposal for a short and lucid book on this whole area. It is designed to provide a student with the intuition behind this evolving area, along with a solid toolset of the major data mining techniques and platforms, all within a single semester- or quarter-long course. Review: Excellent entry level text - Well written entry level book on data science. It is very readable and the explanations are very helpful. Strongly recommended for students and business people who want to be conversant in data science. Review: Highly intuitive book - A perfect book I was searching from a long time Data Mining.Ultimately I found it.It is well presented with with beautiful charts, different modelling techniques well suited to catch in one reading.It was a great help for me.