The Mission VaporActive Cooling Skull Cap is your go-to solution
for keeping stinging sweat out of your eyes during the big game
or when training hard. A cooling, drying base layer for your
head, this item is perfect for any helmet sport including
football, hockey, cycling and lacrosse. Also great to wear under
baseball caps. Next-level VaporActive, powered by patented 37.5
technology, attracts moisture at the vapor level and rapidly
removes sweat, keeping you cool, dry and comfortable. Permanently
embedded at the fiber level, the fast-drying technology never
degrades or washes out. Fabric contains active particles that
attract and trap odor-causing molecules, later releasing them in
the wash.
MISSION Athletes
We’ve changed the game by working directly with world-class
athletes and scientists. Mission cooling accessories were
engineered for elite athletes to help them keep cool during
high-intensity training or competition. OUR MISSION: pioneer
thermoregulation innovations to maximize athletic performance and
safety.
MISSION Thermoregulation Athletes never quit. You use up to 80%
of c energy on maintaining optimal core body temperature,
and you know the critical importance of thermoregulation. The new
HydroActive Max cooling technology delivers 30% more cooling
power, keeping you cool and comfortable so you can focus on
beating your personal best.
Wet-It To activate the cooling technology first SOAK your
Mission VaporActive Cooling Skull Cap thoroughly in water
Wring-It Next, wring out the excess moisture from your Mission
VaporActive Cooling Skull Cap
Snap-It Finally, snap your Mission VaporActive Cooling Skull Cap
three times. Cools instantly to 30 degrees below average body
temperature and stays cool for up to 2 hours when wet. To
reactivate, simply re-soak and re-snap
MISSION Driven The MISSION VaporActive Collection includes best
in class performance accessories for everyone from elite athletes
to weekend warriors looking for that extra edge to improve their
performance at every level. Lab tested, field proven.
About the Startup Describe your product in 3 words.
Sport. Style. Science.
How did you come up with the idea for this product?
At MISSION, we’re innovative problem-solvers for athletes. We
listen to athletes and active individuals at every level of play,
and they’ve all said the same thing – they want Apparel with REAL
temperature management and BETTER odor control, without
compromising style and comfort. We’re the leaders in temperature
management technologies. With over 20 of the world’s greatest
athletes as our co-founders and partners, working alongside the
world’s leading experts on temperature and textile technologies,
we design, develop and produce superior Thermoregulation Apparel.
Today’s technologies are light-years ahead of where they were 5,
10 or 20 years ago when “wicking” was the all the rage. With
micro-particles, we can remove moisture (not just move it around
like wicking), capture and remove odor (not let it fester in the
garment), and keep the technology working for the life of the
garment (not just through a few rounds in the washing machine).
Bottom line, today’s athletes and active individuals deserve
better, stronger and superior technologies, and MISSION delivers
just that!
What makes your product special?
“Patented. Proprietary. Permanent.” As the pioneer of
Thermoregulation, MISSION solves temperature-control problems.
First, ALL our products have patented and/or proprietary
technologies PERMANENTLY embedded in the fiber. It NEVER washes
out! The vast majority of sports brands don’t disclose that their
temperature-control technology is temporary and washes out after
a few washes, ultimately quitting on you. We don’t quit! Ever!
Second, our technologies are truly superior. Our new MISSION
VaporActive Alpha Shirt powered by 37.5 is clinically proven to
dry 5 TIMES FASTER than the leading performance shirt. Third, the
rest of the market STINKS. Literally. Athletes and active
individuals complained to us that the other brands don’t have
sufficient odor control. So WE DO! We infused our fibers with
active particles that capture odor and release them in the
washing machine. Put simply, we don’t stink! MISSION fuses
Sports, Science and Style to deliver on every level.
What has been the best part of your startup experience?
Building a brand that stands for something greater than its
individual parts. MISSION is a “blended-value” company that
focuses on “doing well while doing good”. We care as much about
delivering game-changing innovations to disrupt the market as we
do about giving back and inspiring the next generation of
athletes to give back to their communities now. We chose our name
because we’re on a MISSION to deliver the world’s best product
for temperature control, and make a difference along the way.
MISSION athletes stand for the same principles. MISSION
Co-Founders Serena Williams, Dwyane Wade, Carli Lloyd and David
Villa are equal parts innovation and giveback. They fuel us to be
the best in our sport of business.